Pricing Strategy Suggestions
Basic Directory Listing:
  • Price: Free or a nominal fee (e.g., $50/month)
  • Includes: Basic listing with school name, brief description, contact info, and website link.
  • Purpose: Attract schools to list and establish initial interest in your platform.
  • Value: Helps you build a robust directory, encouraging schools to participate without a high initial cost.
Enhanced Directory Placement:
  • Price: $150-$300/month
  • Includes: Priority placement in search results within the directory.
  • Expanded profile with school video highlights, additional photos, and detailed descriptions of programs.
  • Analytics dashboard showing how many times their profile was viewed and clicked.
  • Unique Value: This option helps schools stand out to parents actively seeking options, increasing visibility and engagement.
Featured School of the Month
  • Price: $500-$750/month
  • Includes: Prominent homepage placement as the "Featured School of the Month."
  • Spotlighted video reel and a dedicated social media campaign (e.g., posts on Facebook, Instagram, LinkedIn).
  • Comprehensive analytics showing engagement metrics across platforms.
  • Unique Value: Schools get broad exposure, attracting parents who are browsing both your site and your social media.
Webinars & Reels Hub Access for Schools
  • Price: $200-$400 per webinar or $1,000 for a series of three.
  • Includes: Opportunity for schools to host informational webinars that are marketed through your platform and social media.
  • Access to your professional production and editing services for promotional reels.
  • Unique Value: Schools receive personalized content to engage parents, with metrics that demonstrate the impact.
Pay-Per-Lead:
  • Price: $50-$100 per successful referral enrollment
  • Includes: Pay only for leads that result in student enrollment.
  • Transparent reporting on conversions and school-parent interactions.
  • Unique Value: Schools pay for actual results, minimizing risk and maximizing ROI. It aligns with your role as a consultant for parents.

What Makes Your Platform Unique?

  • Personalized School Matchmaking: Unlike many directories, you offer direct consulting to parents, helping match them with the right school based on needs, not just rankings or proximity.
  • High-Quality Content: Your video reels and promotional content are tailored, offering schools a professional edge to attract parents.
  • Educational Hub: Beyond just listing schools, your platform educates parents about school types, helping them make informed choices.
  • Analytics and ROI Focus: Schools receive data that shows the effectiveness of their listings, promotional campaigns, and parent engagement, ensuring they see value for their investment.